Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy. In Lee

Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
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Author: In Lee
Number of Pages: 333 pages
Published Date: 31 Jul 2012
Publisher: Idea Group,U.S.
Publication Country: Harrisburg, PA, United States
Language: English
ISBN: 9781466619395
Download Link: Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
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As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models.Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

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